SEO stands for Search Engine Optimization. In short, SEO is the optimization of the website and other digital marketing platforms connected to your website and brand to provide better organic search engine results, increasing the quantity and quality of customer traffic to your website.
WHAT GOES INTO SEO?
To understand what goes into SEO, we need to break it down into three parts
- Quality of The Keywords and Traffic. When we think about Search Engine Optimization, we think about keywords. You can attract all the traffic you want to your website, but your website won’t generate any leads with the wrong keywords. Keywords can be misleading. For example, let’s say our client offers shipping and logistics solutions for businesses, and he ranks #1 on Google for ‘ship auto parts.’ However, people visiting the website and searching for those terms on Google weren’t the right people. People who searched for ‘ship auto parts’ were people like you and me, individuals with possibly one shipment, not big companies. Without the right keywords, you won’t get quality traffic to your website. You always want to attract visitors who are genuinely interested in the services or products that you offer.
- Quantity of traffic. More traffic is better. Once you optimize your keywords and have the right people finding you in SERP (search engine results pages) (SERPs), your website will start generating more traffic to your business.
- Organic results. Paid ads such as Google ad campaigns make up a significant portion of search results. Organic results are the traffic based on keyword rankings that you don’t have to pay.