Project Description

Rise Marketing served as the strategic product design and development partner for the Mikava Coffee brand. Rise Marketing’s primary role was to formalize, document, and act as the steward of its brand vision, identity, and message. As such, Rise used its extensive knowledge in graphic design and physical product development to create all of the packaging materials for the Mikava brand including labels, 3D bottle renderings, graphics guidelines, and other various collateral.

Rise Marketing’s expertise in SEO and web design was also utilized in the development of Mikava’s online presence. The team worked to create a visually appealing and user-friendly website that effectively communicated the brand’s message and values. The website was optimized for search engines to ensure that Mikava Coffee would be easily found by potential customers.

Mikava Coffee Product Design

One of the key elements of Rise Marketing’s product design process for Mikava was the brand’s packaging. The team worked closely with Mikava to develop a packaging design that would stand out on shelves and effectively communicate the brand’s unique selling points. The final packaging design featured bold, minimalist graphics and a clean, modern aesthetic that perfectly reflected Mikava’s premium, high-quality coffee.

In addition to the packaging, Rise Marketing also designed a range of other materials for Mikava including labels, brochures, and point-of-sale displays. These materials were designed to be cohesive with the packaging and website design, ensuring that the Mikava brand was consistently represented across all platforms.

Rise Marketing’s web design team also played a crucial role in the development of Mikava’s online presence. The team worked to create a website that was both visually appealing and user-friendly. The website featured a clean, modern design that perfectly reflected the Mikava brand and its premium coffee offerings. The website was also optimized for search engines to ensure that potential customers would be able to easily find Mikava online.

Mikava Coffee Product Design Process

The Mikava Coffee product design process by Rise Marketing was a complex and thorough endeavor. The goal was to create a new and innovative coffee product that would stand out in a crowded market. The process began with extensive market research to understand consumer preferences and trends in the coffee industry.

The team at Rise Marketing conducted surveys, focus groups, and in-depth interviews with coffee enthusiasts to gather information on what they were looking for in a coffee product. They also analyzed data on the market size and growth, as well as the competition. This research helped the team identify key areas of opportunity for the Mikava Coffee product design.

Next, the team at Rise Marketing began the conceptualization phase of the process. They brainstormed and created multiple designs for the coffee product, considering factors such as packaging, flavor, and convenience. They also worked with a food scientist to ensure that the product would be safe and meet all necessary health and safety standards.

Once the team had narrowed down the designs to a few final concepts, they conducted extensive testing and prototyping. They worked with coffee experts to taste and evaluate the flavor profiles of the different designs, and also conducted consumer testing to gather feedback on the overall product design.

The final step in the Mikava Coffee product design process was the production phase. The team worked closely with manufacturers to ensure that the product was produced to the highest standards and that it met all necessary safety and quality requirements.

Overall, Rise Marketing’s product design process for Mikava Coffee was a huge success. The final packaging, website, and other materials perfectly reflected the brand’s vision and values and helped to establish Mikava as a premium coffee brand. The team’s expertise in SEO and web design also helped to ensure that Mikava’s online presence was strong and effective. Thanks to Rise Marketing’s efforts, Mikava Coffee is now a well-established and respected brand in the coffee industry.

Skills

Photoshop, illustrator, Blender

Client

Mikava Coffee

Completed Date

01 – 05 – 2022

Manager

Michal P

Location

Chicago, IL