Project Description

Archer Wine is a family-owned business that has been providing wine lovers with a wide variety of wines and spirits. Our objective was to create a website for their company that highlights the core values of this small business—their modern, easygoing and innovative approach to creating wine for every occasion. We designed a website that makes it simple for users to learn about the company, explore the types of wines they offer and the tasting room location, reserve a spot at an upcoming event hosted by Archer Wine, view their available products in-store or online, and take advantage of special deals on wine tastings. This website is built using the most popular HTML, CSS, and JavaScript frameworks, and Shopify helped in creating a responsive, mobile-first website.

Archer Wine Website Design

Rise Marketing’s approach to the design of the Archer Wine website was to create a user-friendly experience that highlights the company’s unique offerings. The website’s layout is clean and easy to navigate, with clear calls to action that guide users towards their desired destination. The homepage features a rotating banner that displays the latest events and deals, as well as a prominent call to action to reserve a spot at an upcoming event.

One of the key features of the website is the “Wines” section, where users can explore the different types of wines offered by Archer Wine. The section is organized by type (red, white, sparkling, etc.) and includes detailed information on each wine, including its origin, taste profile, and pairing suggestions. Users can also view the wines available for purchase in-store or online.

Another important aspect of the website is the “Tasting Room” section, where users can learn about the location and hours of the tasting room, as well as reserve a spot at an upcoming event. The section includes detailed information on the different types of events offered, such as wine tastings, wine and food pairings, and special events. Users can also view upcoming events and reserve a spot directly from the website.

Rise Marketing also incorporated SEO best practices into the design of the website, including keyword-rich content and meta tags, to increase the website’s visibility in search engine results. The website also includes a blog section where users can read about the latest news and happenings at Archer Wine, and share their own thoughts and experiences.

The website is also fully responsive, ensuring that it looks and functions well on all devices, including smartphones and tablets. This is achieved through the use of HTML, CSS, and JavaScript frameworks, as well as Shopify, which helps in creating a mobile-first design.

Overall, Rise Marketing’s design of the Archer Wine website is a great example of how a website can be both visually pleasing and functional. The website is easy to navigate, and users can quickly find the information they need. The website also effectively highlights the company’s unique offerings and events, making it easy for users to learn about the company and take advantage of special deals on wine tastings.

Skills

Shopify, Photoshop, illustrator, HTML, CSS, and JavaScript

Client

Archer Wine

Completed Date

17 – 07 – 2021

Manager

Michal P.

Location

Portland OR.